DTM20473 TOPIC 1 (2) CONCEPT

What is the primary focus of the Societal Marketing Concept?

• Increasing product variety

• Reducing marketing costs

• Meeting client wants while considering societal well-being

• Maximizing profits at all costs

Which of the following is NOT a consideration underlying the societal marketing concept?

• Consumers

• Company

• Human Welfare

• Market Share

What is a key characteristic of tourism products?

• They are easily stored for future sale

• They require no personal commitment

• They are highly perishable

• They are always of consistent quality

According to the UNWTO, what does a tourism product consist of?

• Only tangible elements

• Only services

• Only intangible elements

• A combination of tangible and intangible elements

What does customer satisfaction depend on?

• The location of the business

• The number of products purchased

• Only the price of the product

• Past buying experiences and market information

What is the definition of 'exchange' in marketing?

• A transaction involving money only

• The process of advertising a product

• The act of giving something and receiving something of equal value

• A long-term relationship with customers

Which of the following is a type of marketing orientation?

• Distribution orientation

• Sales orientation

• Product orientation

• Service orientation

What is the primary goal of relationship marketing?

• Short-term sales

• Maximizing profits

• Increasing product variety

• Customer loyalty and long-term engagement

What does the term 'demand' refer to in economics?

• The total market size

• The quantity of a good consumers are willing to purchase

• The need for basic necessities

• The desire for a product

What is a significant challenge in the tourism and hospitality industry?

• Stable pricing

• Low customer expectations

• Consistent product quality

• High demand elasticity