Search Header Logo

DTM20473 TOPIC 1 (2) CONCEPT

Authored by Clarina Rehat

Education

University

Used 3+ times

DTM20473 TOPIC 1 (2) CONCEPT
AI

AI Actions

Add similar questions

Adjust reading levels

Convert to real-world scenario

Translate activity

More...

    Content View

    Student View

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of the Societal Marketing Concept?

Increasing product variety

Reducing marketing costs

Meeting client wants while considering societal well-being

Maximizing profits at all costs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a consideration underlying the societal marketing concept?

Consumers

Company

Human Welfare

Market Share

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key characteristic of tourism products?

They are easily stored for future sale

They require no personal commitment

They are highly perishable

They are always of consistent quality

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to the UNWTO, what does a tourism product consist of?

Only tangible elements

Only services

Only intangible elements

A combination of tangible and intangible elements

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does customer satisfaction depend on?

The location of the business

The number of products purchased

Only the price of the product

Past buying experiences and market information

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the definition of 'exchange' in marketing?

A transaction involving money only

The process of advertising a product

The act of giving something and receiving something of equal value

A long-term relationship with customers

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a type of marketing orientation?

Distribution orientation

Sales orientation

Product orientation

Service orientation

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?