Week 5- Remedial Quiz

1. Which of the following is NOT one of the original 4Ps of the marketing mix?

• Positioning
• Price
• Place
• Product

2. This is to ensure the product reaches the target audience.

• Positioning
• Place
• People
• Promotion

3. A promotional activity designed to increase awareness and generate interest in the product?

• Free trial
• Free gifts
• Special pricing
• Customer Contests

4. Why is "packaging" considering a crucial element of the marketing mix for products?

• It protects the product during transportation.
• It influences their purchase decisions.
• It provides information about the product's ingredients.
• It is another way to promote the product

5. What is the main difference between "advertising" and "public relations"?

• Advertising is paid for, also public relations is not depending on the company
• Advertising focuses on sales, while public relations focuses on image.
• Advertising uses mass media, while public relations uses personal communication.
• Both are paid with different level of purpose.

6. A company uses a " Bundle Pricing " strategy. What does this mean?

• They set a high price to attract premium customers.
• They set a low price to gain market share quickly.
• They match the prices of their competitors.
• They place products or services in a single package and selling for a lower price.

7. How does "positioning" help a company differentiate its product in the market?

• By creating a unique image in the minds of customers.
• By offering a wider range of features than competitors.
• By investing heavily in advertising and promotion.
• By focusing on the product's functionality and benefits.

What is the main purpose of "branding"?

• To create a memorable name and logo for the product.
• To establish a distinct identity and personality for the product.
• To build customer loyalty and trust in the product.
• To change how people percept your brand and increase brand awareness.

9. A company decides to use a "purpose-driven" branding strategy. What does this mean?

• They focus on making a profit above all else.
• They emphasize the social and ethical impact of their product.
• They adapt their branding to different market segments.
• They prioritize consistency and avoid making changes.

10. Why is "employee involvement" important for a successful branding strategy?

• Employees can help identify customer needs and preferences.
• Employees are the face of the company and represent the brand.
• Employees can contribute to creating a positive brand experience.
• Employees are paid through hard earned salary.