Promotion Unit Review

Samuel is launching a new line of eco-friendly products. What is promotion in the context of marketing for his new line?

• The process of creating new products

• Any form of persuasive communication used to inform, persuade, or remind customers about products and services

• The method of distributing products to retailers

• The process of setting competitive prices

Arjun is working on a marketing campaign and needs to understand the stages a consumer moves through when confronted with a promotional message. Which model should he refer to?

• SWOT Model

• Marketing Mix Model

• AIDA Model

• 4P's Model

What is "noise" in communication?

• The message

• The receiver's response

• Distractions from the message

• The communication channel

What is the promotional mix?

• A combination of product prices

• A cost-effective combination of promotional methods to reach goals

• A mix of distribution channels

• A blend of product features

Which form of promotion involves one-on-one interaction with potential customers?

• Public relations
• Direct marketing
• Personal selling
• Advertising

What is institutional promotion?

• Promotion focused on specific products

• Promotion aimed at immediate sales

• Promotion targeting retail stores

• Promotion focused on a favorable brand image

Which type of media has the highest production costs?

• Radio advertising

• Newspaper advertising

• Television advertising

• Magazine advertising

Olivia is considering different advertising methods for her new bakery. What is a key advantage of using radio advertising for her business?

• Visual appeal

• Long-lasting impact

• High frequency of ads

• Permanent record

Aria is considering using direct mail advertising for her new bakery. What is a major disadvantage she might face?

• Limited format options

• Often viewed as "junk mail"

• Cannot target specific customers

• Too expensive to produce

In a classroom setting, what is decoding when Priya listens to a lecture?

• Creating the promotional message

• Selecting the media channel

• How Priya interprets the lecture

• Converting ideas into symbols