Estudio de Mercado
Authored by Celica J. Uscanga
Business
12th Grade
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47 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Cuáles son los conceptos de oferta y demanda de mercado?
MERCADO
PRODUCTO
SERVICIO
2.
OPEN ENDED QUESTION
3 mins • 1 pt
¿Cuáles son los elementos básicos para realizar un estudio de mercado?
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3.
OPEN ENDED QUESTION
3 mins • 1 pt
¿Cuáles son las fuentes de información directas e indirectas en el proceso de análisis de mercado?
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4.
OPEN ENDED QUESTION
3 mins • 1 pt
¿Cuáles son los conceptos de marketing estratégico y de marketing mix?
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5.
OPEN ENDED QUESTION
3 mins • 1 pt
¿Qué fuentes de información secundarias se pueden recopilar?
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6.
OPEN ENDED QUESTION
3 mins • 1 pt
¿Cómo se realizan encuestas y entrevistas al público objetivo y a empresas de tu sector?
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7.
OPEN ENDED QUESTION
3 mins • 1 pt
¿Cómo se analiza la información obtenida tanto de las fuentes primarias como de las secundarias?
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