2-1 Intro to Marketing

What does "Aesthetic" refer to in marketing?

• The pricing of products.

• The way an operation looks and feels to the guests.

• The list of services offered.

• The advertising strategy.

What is the "Communication mix"?

• A list of potential customers.

• All ways an operation tries to reach or communicate with its guests.

• A set of pricing strategies.

• A collection of product designs.

What does "Aesthetic" influence in a business?

• The pricing strategy.

• The visual and sensory experience of guests.

• The list of services offered.

• The advertising budget.

What are sales promotions?

• Limited, short-term incentives to entice guests

• Long-term investment strategies

• Employee reward programs

• Supplier discounts

What is included in a press kit?

• Financial statements

• Information for media representatives

• Employee training manuals

• Customer feedback forms

What are media vehicles used for?

• To transport goods

• To deliver advertising messages

• To conduct market research

• To manage internal communications

What is the contemporary marketing mix a modification of?

• The digital marketing strategy

• The standard marketing model

• The customer service approach

• The financial planning process

Which step involves creating a plan to achieve marketing goals?

• Research the market.

• Develop a market strategy.

• Implement an action plan.

• Evaluate/modify the action plan.

What should be considered about sales during and after the promotion?

• The cost of ingredients

• Overall sales levels

• The number of staff

• The weather conditions

What is one goal in any operation's marketing plan according to SWOT analysis?

• Make the most use of identified opportunities

• Increase weaknesses

• Ignore threats

• Decrease strengths