2-1 Intro to Marketing
Quiz
•
Hospitality and Catering
•
12th Grade
•
Practice Problem
•
Medium
Clifton Rice
Used 9+ times
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15 questions
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1.
MULTIPLE CHOICE QUESTION
15 mins • 5 pts
What does "Aesthetic" refer to in marketing?
The pricing of products.
The way an operation looks and feels to the guests.
The list of services offered.
The advertising strategy.
2.
MULTIPLE CHOICE QUESTION
15 mins • 5 pts
What is the "Communication mix"?
A list of potential customers.
All ways an operation tries to reach or communicate with its guests.
A set of pricing strategies.
A collection of product designs.
3.
MULTIPLE CHOICE QUESTION
15 mins • 5 pts
What does "Aesthetic" influence in a business?
The pricing strategy.
The visual and sensory experience of guests.
The list of services offered.
The advertising budget.
4.
MULTIPLE CHOICE QUESTION
15 mins • 5 pts
What are sales promotions?
Limited, short-term incentives to entice guests
Long-term investment strategies
Employee reward programs
Supplier discounts
5.
MULTIPLE CHOICE QUESTION
15 mins • 5 pts
What is included in a press kit?
Financial statements
Information for media representatives
Employee training manuals
Customer feedback forms
6.
MULTIPLE CHOICE QUESTION
15 mins • 5 pts
What are media vehicles used for?
To transport goods
To deliver advertising messages
To conduct market research
To manage internal communications
7.
MULTIPLE CHOICE QUESTION
15 mins • 5 pts
What is the contemporary marketing mix a modification of?
The digital marketing strategy
The standard marketing model
The customer service approach
The financial planning process
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