Prostart Intro to Marketing & Menu Management

This menu lists all meals available at any time of day. This menu accommodates a wider variety of guests who may differ in lifestyle and work schedules. They can choose whatever they want whenever they want it—for example, breakfast at dinner time.

• California

• Prix Fix

• Limited Time Offer

• Fixed

This type of menu offers guests multiple courses for a single set price. For example, a choice of appetizer, full entrée with sides, and a dessert might be offered for one price

• Prix Fixe

• California

• Limited

• Du Jour

With this menu, chefs or managers change items after a certain period of time. For example, an operation might serve four different menus that correspond to the four seasons.

• Cyclical

• Du Jour

• Fixed

• Prix Fixe

This term describes the amount of money remaining for an operation

after expenses, or costs, are paid.

• Gross Revenue

• Profit

• Capital Asset

• Liability

Which is the correct formula to calculate the plate food cost percentage of a menu item?

• Food Cost/

  Actual Menu Selling Price

• Menu Selling Price/Food Cost

• Items Sold/Food Cost

• Gross Profit/Food Cost

When conducting a sales mix analysis, one of your dishes is marked as a "STAR". Which answer below best describes a "STAR" dish?

• High Items Sold

  High Profitability

• Low Items Sold

  High Profitability

• High Items Sold

  Low Profitability

• Low Items Sold

  Low Profitability

In order to find how much I need to sell a plated entree for on my menu,

which formula would I use?

• Item Food Cost

  /

  Desired Food Cost %

• Desired Food

  Cost %

  /

  Item Food Cost

• Selling Price

  /

  Food Cost

• Gross Profit

  /

  Selling Price

The "W" in a SWOT Analysis stands for what?

• Wonder

• Weaknesses

• Will Power

• Wants

The process of communicating a business's messages to its market is called?

• Servicing

• Presenting

• Marketing

• Positioning

The list of action steps necessary for an operation to sell a product or service is called a?

• Promotion Mix

• Research Report

• Marketing Plan

• Mission Statement