Marketing Research JC

Marketing Research JC

9th - 12th Grade

23 Qs

quiz-placeholder

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Marketing Research JC

Marketing Research JC

Assessment

Quiz

Business

9th - 12th Grade

Hard

Created by

Kate Brouder

Used 1+ times

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23 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services
Survey Creation
Marketing Research
Advertising Selection
Marketing Discovery

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This type of data from research answers questions such as "how" and "why".
Research data
Quantitative data
Number data
Qualitative data

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This type of marketing research is used to determine if or how effective the media efforts are for a company, brand, or product.
Market
Product
Advertising/Media
Attitude/Opinion

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main purpose of market research for a business?

To understand the competition

To set prices for products

To identify potential customers

All of the above

Answer explanation

Better make sure your business idea is going to work. It's all about the planning. Research, research and even more research

5.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

Fill in the blank:

_______ market research is research that you do yourself

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is information collected about opinions and views called?

Quantitative data

Qualitative data

Segmentation

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of primary research?

Internet research

A focus group

Company reports

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Google

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Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

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