Marketing Research JC

This involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services

• Survey Creation
• Marketing Research
• Advertising Selection
• Marketing Discovery

This type of data from research answers questions such as "how" and "why".

• Research data
• Quantitative data
• Number data
• Qualitative data

This type of marketing research is used to determine if or how effective the media efforts are for a company, brand, or product.

• Market
• Product
• Advertising/Media
• Attitude/Opinion

What is the main purpose of market research for a business?

• To understand the competition

• To set prices for products

• To identify potential customers

• All of the above

Answer explanation

Better make sure your business idea is going to work. It's all about the planning. Research, research and even more research

Fill in the blank:

_______ market research is research that you do yourself

What is information collected about opinions and views called?

• Quantitative data

• Qualitative data

• Segmentation

Which of the following is an example of primary research?

• Internet research

• A focus group

• Company reports

What is an example of primary research?

• Magazine
• Observation
• Newspaper
• Government statistics

This is information that is useful and has already been collected for another purpose.

• Primary Data
• Secondary Data

This is a small number of people who are brought together to discuss elements of a specific issue or problem.

• Focus Group
• Observation
• Survey
• Test Market