Chapter 7 Summary Quiz

Chapter 7 Summary Quiz

University

7 Qs

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Chapter 7 Summary Quiz

Chapter 7 Summary Quiz

Assessment

Quiz

Other

University

Practice Problem

Hard

Created by

Gabrielle Largie

Used 1+ times

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7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is one major challenge of marketing services compared to products?

Limited availability

Intangibility

High customer resistance

Low quality control

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

True/False: Tangible cues like visual metaphors are effective in overcoming the challenges of service intangibility.

TRUE

FALSE

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What does the “5 Ws” model NOT include?

Who

What

How

Why

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

True/False:
Comparative advertising is especially effective for hedonic services like travel or entertainment.

TRUE

FALSE

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is an example of a tangible cue?

A company's mission statement

Photos of luxurious hotel rooms in an ad

A service guarantee policy

Online customer reviews

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which marketing communications tool uses targeted emails and personalized messages?

Public Relations

Direct Marketing

Advertising

Trade Shows

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the primary goal of integrated marketing communications (IMC)?

Increase advertising spending

Create consistent messaging across all channels

Focus only on digital marketing

Avoid traditional communication methods

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