Advertising Rhetoric

Name the three techniques that form the Rhetorical Triangle

• Ethos

• Logos

• Porthos

• Pathos

Ethos is the technique that appeals to an audience by....

• Highlighting Credibility

• Manipulating Emotions

• Using Logic and Reason

• Ignoring them.

Pathos is the technique that appeals to the audiences....

• Morals

• Beliefs

• Emotions

• Thoughts

Logos is the technique aims to convince an audience using

• Randomness

• Emotion

• Technobabble

• Logic and Reason

Ethos is used to convince the audience that the advertiser is reliable and....

• Unethical

• Ethical

• Unreliable

• Crazy

Which industry uses Ethos as it's most common way to advertise by using celebrities?

• Newspapers

• Sporting Goods

• Airlines

• The Government

Michael Jordan was employed by this brand to help advertise their products.

• Rebook

• Adidas

• Nike

• Under Armor

Testimonials is a common use in which technique?

• Pathos

• Ethos

• Logos

• Galapagos

Ethos uses everyday people to help promote a product. What is this called?

• Average Joe

• Not-so-average Jan

• Plain Folk

• John Doe

The Plain Folk technique is used in what particular types of advertising?

• Department Stores

• Film Trailers

• Supermarkets

• Political Advertising