Marketing Chapter

Jonathan works for a firm that assists companies in promoting, distributing, and selling their products to end consumers. The firm Jonathan works for is a ________.

• licensor

• supplier

• marketing intermediary

• local public

Which of the following is a primary function of marketing in a business?

• Product development

• Financial auditing

• Human resources management

• Legal compliance

In the context of marketing, what does the term 'target market' refer to?

• The geographic area where a product is sold

• The specific group of consumers a company aims to reach

• The competitors in the same industry

• The price range of a product

Which of the following is an example of a marketing strategy?

• Increasing employee salaries

• Launching a new advertising campaign

• Reducing production costs

• Hiring more staff

What is the main goal of a promotional campaign in marketing?

• To increase product awareness

• To improve employee satisfaction

• To enhance product quality

• To reduce operational costs

Which of the following best describes 'market segmentation'?

• Dividing a market into distinct groups of buyers

• Combining different markets into one

• Setting a fixed price for all products

• Creating a single marketing strategy for all products

What is a 'brand' in marketing terms?

• A type of product

• A company's logo

• A name, term, design, or symbol that identifies a product

• A marketing strategy

Which of the following is a characteristic of a successful brand?

• High production cost

• Strong customer loyalty

• Limited market reach

• Complex product design

What does 'B2B' stand for in marketing?

• Business to Business

• Back to Back

• Brand to Brand

• Buy to Buy

Which of the following is a digital marketing tool?

• Television ads

• Billboards

• Social media platforms

• Radio spots