Pricing Strategies
Quiz
•
Business
•
8th - 10th Grade
•
Hard
Karen Lewis
FREE Resource
Enhance your content in a minute
14 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A movie theater sells its tickets at lower prices to students and seniors. This is an example of:
Prompt payment
Price discrimination
Price skimming
Stability pricing
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Fast food restaurants such as McDonalds use this pricing strategy for selling combos of burgers, fries and a beverage at a lower price than the total price of the items sold individually. This is an example of:
Discounts
Stability pricing
Price discrimination
Product-bundle pricing
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A clothing store puts all its products at 50% discount, due to the change of season. This is an example of:
Survival pricing
Price discrimination
Block pricing
Promotion
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The price skimming consists of setting high prices and reducing them over time to maximize the long-term profit.
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is not an objective of pricing strategy?
Increase Sales
Maximize Profit
Discourage Competition
Discourage Customers
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which pricing strategy involves setting prices based on the costs for producing, distributing and selling the product plus a fair rate of return for its effort and risk?
Customer Value-Based Pricing
Competition-Based Pricing
Cost-Based Pricing
Dynamic Pricing
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Term for a item that is intentionally priced below cost to draw people into the store
Loser Item
Sale
Discount Item
Loss Leader
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