Intro to Sports Marketing Chapter 7/8 Exam

Channel members involved in making a product or service available are called _________.

• suppliers

• intermediaries

• market segments

• logistical partners

Barry used his smartphone to buy tickets to a concert on Friday night. When he checks his phone on Friday afternoon, he sees an alert advising him to leave extra time to drive to the venue that evening because of road construction. This is an example of a(n)_________.

• disruptive technology

• predictive search

• on-demand app

• GPS assistant

A _________is a way to distribute multimedia content over the Internet for later playback.

• podcast

• microblog

• livestream

• vlog

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The type of delivery system used for recorded sports and entertainment events is called a(n)_________.

• upload

• scene

• platform

• venue

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Outdoor fitness activities such as backpacking and rock climbing _________.

• are available only in the northwestern parts of the United States

• are the most popular fitness activities among younger Americans

• tend to be pursued mostly by lower-income Americans

• can be destructive to the environment

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Which of the following would be classified as a nonrevenue collegiate sport?

• football

• tennis

• basketball

• all of the above

21st Century Fox won the right to televise the U.S. Golf Association (USGA) tournaments because it_________.

• was awarded the rights by the cartel governing the USGA

• was the only television network interested in the USGA

• agreed not to promote any other sporting events

• outbid its competitors

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The marketing mix and distribution of professional sports games is controlled by

• major advertisers

• the NCAA

• the major TV networks

• a league agreement

Charles purchases a small soft drink for $2 from the concession stand at a baseball game. Laura is charged $3 for a small soft drink at the same concession stand. This is an example of_________.

• low-balling

• bait and switch

• price fixing

• price discrimination

Which of the following is NOT a current trend in the world of television entertainment?

• Game shows

• Retro television

• Live theatrical performances

• Reality television