CrtBussStartUp U2: MARKETING FOR A BUSINESS START-UP - D1

Which of the following is a key component of marketing for a start-up?

• Understanding target markets

• Developing new technologies

• Hiring experienced staff

• Expanding globally

What does the family situation factor consider?

• If the product is aimed at single people, married people, or families

• If the product is affordable

• If the product is trendy

• If the product is eco-friendly

What does the geographical area factor consider?

• If the product is offered in a specific geographical area

• If the product is eco-friendly

• If the product is trendy

• If the product is affordable

What does the specific interests factor consider?

• If the product is aimed at individuals with a specific interest or hobby

• If the product is affordable

• If the product is trendy

• If the product is eco-friendly

What is an example of offering different terms or prices?

• Bulk buying

• Seasonal discounts

• Loyalty programs

• Free shipping

What is an example of an external factor in SWOT analysis?

• Opportunities

• Strengths

• Weaknesses

• Skills

What is a strength in SWOT analysis?

• Things the business does well

• Areas needing development

• Lack of competitors

• Negative media coverage

What can negative media coverage create for a business?

• Threats

• Opportunities

• Strengths

• Weaknesses

What are the two main groups of market research methods?

• Primary and secondary research

• Qualitative and quantitative research

• Internal and external research

• Local and global research

What does primary research involve?

• Collecting and analyzing new information

• Reviewing financial statements

• Hiring new staff

• Designing marketing materials