Arizona Marketing TSA Practice Exam

What are the four elements of the marketing mix?

• Product, Price, Promotion, Place
• Planning, Organizing, Directing, Staffing
• Buying, Selling, Pricing, Branding
• Research, Development, Advertising, Sales

How does marketing create customer demand for products?

• By understanding consumer needs and communicating value
• By reducing prices to the lowest level possible
• By limiting product availability
• By focusing only on business-to-business (B2B) markets

Which of the following is an example of ethical marketing practice?

• Transparent pricing and accurate information
• Bait and switch advertising
• False advertising claims
• Price discrimination

What are the components of a promotional mix?

• Advertising, public relations, sales promotion, personal selling
• Branding, logo, customer service, social media
• Market segmentation, analytics, supply chain, pricing
• Research, sales, innovation, customer profiling

What is the role of branding in marketing?

• It helps differentiate products from competitors
• It ensures low production costs
• It guarantees product safety
• It limits competition

What are the key components of a customer profile?

• Demographics, psychographics, geographics, behaviors
• Price, product, place, promotion
• Manufacturing process, labor costs, distribution
• Contracts, suppliers, industry regulations

How does Maslow’s Hierarchy of Needs apply to consumer behavior?

• It explains how customer needs influence purchasing decisions
• It categorizes products by price
• It focuses only on luxury goods
• It determines business tax classifications

Which is an example of an impulse purchase?

• Purchasing a candy bar at the checkout counter
• Buying a home
• Planning a vacation months in advance
• Hiring a contractor for home renovation

What is a key characteristic of business-to-business (B2B) marketing?

• It focuses on personal selling and direct relationships
• It is identical to business-to-consumer (B2C) marketing
• It does not require customer service
• It does not involve pricing strategies

What is the purpose of a loyalty program?

• To build long-term customer relationships
• To penalize customers who shop elsewhere
• To eliminate the need for promotional strategies
• To reduce employee turnover