Promotional Mix

Which event would involve networking?

• game

• wedding reception

• career fair

• sporting event

Which part of the promotional mix is responsible for keeping the business in good standing with the public?

• Human Resources

• Promotion

• Public Relations

• Sales

Which is an example of sales promotion?

• Billboard

• Commercial

• A PR speech

• 50 percent off sale sign

Which is an example of advertising?

• Youtube ad

• 50 percent off sale

• making a deal directly with a customer

• BOGO sale

Which job would closely be a part of direct selling?

• Waiter

• Cashier

• Salesperson

• Basketball player

Explain target audience?

• The group you are sharing information with

• the person giving information out

• promotion

What is a pay-stub?

• Being paid with commission

• A cash payment

• Your paycheck

• A statement that shows the difference between your gross pay & net pay

How would you describe working commission?

• Being paid per hour

• Being paid cash

• Being paid based on a percentage of the money made from a sale

• Paid a fixed amount monthly

What is the primary goal of public relations in the promotional mix?

• To create engaging advertisements

• To build and maintain a positive image of the company

• To increase sales through discounts

• To manage the company's finances

Which of the following is a key characteristic of direct selling?

• Offering discounts and promotions

• Face-to-face interaction with customers

• Mass media advertising

• Public announcements