SWOT Analysis Quiz

What does SWOT stand for in a SWOT analysis?

• Strengths, Weaknesses, Opportunities, Threats

• Strategy, Work, Operations, Tactics

• Systems, Workforce, Objectives, Targets

• Sales, Worth, Options, Trends

Which of the following is considered an internal environment factor in a SWOT analysis?

• Industry trends

• Marketing

• Competitors

• Technological changes

What is the main objective of conducting a SWOT analysis?

• To identify financial statements

• To establish a picture of the business's strengths and weaknesses

• To create a marketing plan

• To develop a new product

Which of the following is an example of a strength in a SWOT analysis?

• High levels of debt

• Loyal customer base

• New competitor in the market

• Economic downturn

What is a potential weakness identified in a SWOT analysis?

• Strong branding

• Lack of capital

• Technological advances

• New market opportunities

Which factor is considered an external environment factor in a SWOT analysis?

• Management

• Operations

• Marketplace

• Products

What is an example of an opportunity in a SWOT analysis?

• High staff turnover

• New market for our product

• Poor management

• Decline in market demand

Which of the following is a threat in a SWOT analysis?

• Strong customer service

• Economic downturn

• Efficient operations

• High product quality

What does the 'S' in SWOT stand for?

• Strategy

• Strengths

• Sales

• Systems

What does the 'W' in SWOT stand for?

• Workforce

• Weaknesses

• Worth

• Work