
T3 BHAV2204
Authored by LAU BEVEN
Philosophy
University
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8 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • Ungraded
In your opinion, does the name change to “AirAsia Move” strengthen their digital/online presence? Why or why not?
In your opinion, does the name change to “AirAsia Move” strengthen their digital/online presence? Why or why not?
Yes, it helps them expand into digital travel services
No, it risks confusing existing customers and diluting their airline heritage
2.
MULTIPLE CHOICE QUESTION
1 min • Ungraded
How do you feel about AirAsia adopting a new color scheme (e.g., red to green) across digital platforms?
Great decision! It helps them stand out
Bad move! It confuses their brand identity
3.
OPEN ENDED QUESTION
3 mins • 1 pt
Why might a company like AirAsia opt to rebrand to emphasize a digital-first approach (e.g., “AirAsia Move”) rather than retain its traditional airline focused brand?
Why might a company like AirAsia opt to rebrand to emphasize a digital-first approach (e.g., “AirAsia Move”) rather than retain its traditional airline focused brand?
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4.
WORD CLOUD QUESTION
3 mins • Ungraded
From a digital marketing perspective, what type of brand identity do you think AirAsia Move is striving for (e.g., tech-driven, lifestyle-oriented, innovative, etc.)?
From a digital marketing perspective, what type of brand identity do you think AirAsia Move is striving for (e.g., tech-driven, lifestyle-oriented, innovative, etc.)?
5.
WORD CLOUD QUESTION
3 mins • Ungraded
What online or digital services should AirAsia Move offer to differentiate itself from competitors (e.g., travel apps, virtual customer support, loyalty programs, etc.)
What online or digital services should AirAsia Move offer to differentiate itself from competitors (e.g., travel apps, virtual customer support, loyalty programs, etc.)
6.
MULTIPLE CHOICE QUESTION
3 mins • Ungraded
AirAsia has been known for low fares but has faced reputation issues (flight delays, customer service). When rebranding to a digital-forward “AirAsia Move,” which aspect is most crucial to spotlight in their online marketing campaigns?
Maintaining competitive pricing
Broadening travel and lifestyle offerings
Expanding travel and lifestyle offerings
Implementing effective crisis/PR strategies online
Enhancing service quality and reliability
7.
MULTIPLE CHOICE QUESTION
3 mins • Ungraded
Which factor is MOST important in making a rebranding campaign successful?
Strong online advertising and brand messaging
Keeping loyal customers engaged
Having a distinct visual identity across digital platforms
Offering innovative digital services that add value
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