Marketing 201 Test 1 Review

Which force is located at the top of the diagram?

• Sociocultural forces

• Economic forces

• Legal and regulatory forces

• Competitive forces

Which element is NOT directly connected to the customer in the diagram?

• Product

• Distribution

• Promotion

• Environment

What is the focus of the diagram in Chapter 1: Worksheet 1?

• Market trends

• Customer

• Product development

• Sales strategies

Which of the following is NOT a cost that distribution variables aim to minimize?

• Inventory

• Marketing

• Transportation

• Storage

What is essential for maintaining effective distribution?

• Establish/Maintain inventory control

• Increase production speed

• Enhance customer service

• Develop new packaging

What is one of the goals of promotion activities mentioned in the text?

• Decrease product prices

• Increase awareness of the organization and new or existing products

• Limit product availability

• Reduce advertising costs

Which of the following is considered a stakeholder in the marketing environment?

• Suppliers

• Customers

• Competitors

• Regulators

What is the purpose of the marketing concept?

• To maximize profits regardless of customer satisfaction

• To satisfy customers' needs through a coordinated set of activities

• To focus solely on product innovation

• To prioritize shareholder value above all else

In what year did the marketing orientation stage begin according to the diagram?

• 1850

• 1900

• 1950

• 2000

What is the primary focus of the sales orientation stage in the marketing concept evolution?

• Customer satisfaction

• Product quality

• Sales and promotion

• Market research