Chapter 1: Introduction to Marketing Vocab Review

What is the process of communicating with potential customers to promote a product or service?

• Awareness

• Advertising

• Brand Management

• Distribution

What term describes consumers' level of recognition of a company's product, service, or brand?

• Brand

• Customer Support

• Awareness

• Margin

What is a distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity?

• Brand

• Marketing

• Event Planning

• Focus Groups

What is the process of creating and maintaining the identity of a brand?

• Customer Advocacy

• Brand Management

• Distribution

• Event Planning

What is a statement or phrase that encourages audience response?

• Customer Support

• Call to Action (CTA)

• Focus Groups

• Margin

What is the marketing strategy focused on getting customers to support your product or brand?

• Customer Advocacy

• Distribution

• Event Planning

• Awareness

What involves a range of activities to assist customers in resolving issues with the goal of promoting customer satisfaction?

• Distribution

• Customer Support

• Marketing

• Brand Management

What is the path the product or service purchased travels from the company to consumer?

• Distribution

• Event Planning

• Focus Groups

• Margin

What is the process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages, or purposes?

• Marketing

• Event Planning

• Customer Advocacy

• Brand Management

What are diverse groups of consumers participating in guided discussions to better understand customer perception of a particular product or service?

• Focus Groups

• Customer Support

• Awareness

• Call to Action (CTA)