BTEC UNIT 32: SUSTAINABILITY IN THE BUSINESS WORKPLACE - LA B

What is a campaign plan?

• A list of potential investors

• A detailed description of goals and strategies

• A summary of past achievements

• A collection of marketing materials

What is an example of a campaign goal?

• Increasing sales by 20%

• Stopping development or reducing public littering

• Hiring more staff

• Launching a new product

What is the risk of not having a campaign plan?

• Guaranteed success

• Random activities with no clear goal

• Increased funding

• More time and resources

What is the main focus of the campaign planning process?

• Following a strict procedure

• Broad outline and customization

• Ignoring all guidelines

• Immediate execution

What is the role of a campaign plan in achieving goals?

• It makes goals irrelevant.

• It identifies roles in achieving goals.

• It complicates the process.

• It guarantees failure.

During planning, what is one of the roles of a campaign leader?

• To recruit and join a planning team

• To design the campaign logo

• To manage the campaign's budget

• To write press releases

What is suggested if a campaign prefers a leadership team?

• Keep the team large

• Establish a policy for making decisions

• Avoid making any decisions

• Focus only on individual tasks

What is the role of a campaign leader in discussions?

• Discourage discussion

• Encourage discussion and ideas

• Avoid all discussions

• Focus only on written communication

What is the most effective size for a core planning team?

• 2-3 members

• 4-6 members

• 7-9 members

• 10-12 members

What type of research is important for advocacy campaigns?

• Market research

• Target research

• Product research

• Competitor research