Marketing Mix Price (Retake)

The product assortment of a company refers to different products offered to its customers. What is this called?

• product line

• product variety

• product range

• product mix

The number of products bought at a given price.

• Supply

• Inventory

• Production

• Demand

The elements that represent a company and set them apart from the competition.

• Brand Identity

• Logo Design

• Marketing Strategy

• Customer Service

The number of like products that will be offered for sale at a particular time and at a certain price.

• Demand

• Supply Chain

• Inventory

• Supply

Several closely related products grouped under one brand and sold by the same company.

• Product line

• Product mix

• Product category

• Product range

The group to whom you want to sell your product and where your product can best capture their attention.

• Potential Customers

• General Public

• Competitors

• Suppliers

The incentive and reward for producing goods and services.

• Revenue

• Loss

• Investment

• Profit

The rivalry among sellers for consumers' dollars.

• Competition

• Cooperation

• Monopoly

• Collaboration

What are the main factors in the marketing mix?

• Product, Price, Place, Promotion

• Product, Price, Place, People

• Product, Price, Place, Process

• Product, Price, Place, Physical Evidence

The amount a company charge for a product?

• Cost

• Value

• Fee

• Price