Jan 25_MKT 1205 Marketing Research & Analytics (C4)

Explain in detail what research design is.

Why is research design important?

Identify 2 main objectives of research design.

Define exploratory research and its uses (purposes).

What is the difference between exploratory and descriptive research? Provide an example to show the difference.

Explain the difference between cross-sectional study vs longitudinal study.

With examples, explain what causal research is.

With examples, explain A/B testing.

Identify the difference between laboratory experiments vs field experiments.