Mastering Marketing Messages

Which of the following is a reason why marketing messages are important?

• They decrease sales

• They are not part of the business plan

• They improve sales

• They lead to increased expenses.

Marketing messages are important because they lead us to the Expenses and ____.

• ROI

• Loss

• Debt

• Bankruptcy

What does 'SOV' stand for in marketing terms?

• Share of Value

• Share of Voice

• Share of Volume

• Share of Vision

Which of the following is a stage in the Agile Marketing Process?

• Strategy Design

• Finalization

• Termination

• Analysis

Fill in the blank: The process of _______ & Segmentation is linked with Phase/Cycle 1 Q1 in the marketing strategy.

• Positioning

• Messaging

• Branding

• Advertising

Which of the following is the first element in the Messaging Framework?

• Target Audience

• Brand Promise

• Call to Action

• Primary Message

Fill in the blank: The ________ is the final step in the Messaging Framework.

• A) Brand Promise

• B) Positioning Statement

• C) Call to Action

• D) Primary Message

Which of the following is the first step in the customer-centric selling pyramid?

• Gaining Commitment

• Offering Solutions

• Gaining Insights

• Engaging the Customer

Which of the following is a stage in the 'In Call Approaches' pyramid?

• Engaging the Customer

• Developing Products

• Market Analysis

• Customer Feedback

Fill in the blank: In the 'In Call Approaches' pyramid, the stage after 'Gaining Insights' is ______.

• Engaging the Customer

• Offering Solutions

• Gaining Commitment

• Addressing Concerns