Attitude Formation Quiz

1️⃣ Nike’s Colin Kaepernick Campaign

Nike’s 2018 ad featuring Colin Kaepernick led to _______________ among consumers.

• Universal praise from all consumers

• A mix of strong support and strong backlash

• A total boycott of Nike, causing massive losses

• No change in consumer attitudes toward Nike

2️⃣ Coca-Cola’s "New Coke" Failure

Why did Coca-Cola’s launch of "New Coke" in 1985 fail?

• The new formula tasted bad

• Consumers had a strong emotional attachment to the original brand

• Pepsi introduced a better drink at the same time

• Coca-Cola was too expensive

3️⃣ Fast Fashion vs. Sustainability

What caused brands like H&M and Zara to introduce eco-friendly fashion lines?

• Government regulations forced them to change

• Fast fashion brands wanted to make their clothes more expensive

• Luxury brands forced them to change their business model

• Consumers became more aware of sustainability and demanded better practices

4️⃣ McDonald’s Menu Changes

McDonald's introduced salads and calorie counts in response to _______________.

• Pressure from health-conscious consumers

• A sudden decrease in burger sales

• A government ban on fast food

• Competition from high-end restaurants

5️⃣ Attitude Change Theories in Branding

Which psychological concept explains why some Nike customers felt conflicted after its Kaepernick campaign?

• Cognitive Dissonance

• Confirmation Bias

• Social Proof

• Classical Conditioning

6️⃣ Consumer Reactions to Brand Changes

When Coca-Cola brought back "Coca-Cola Classic" after the failure of "New Coke," this was an example of:

• Long-term brand strategy

• Planned obsolescence

• Supply chain optimization

• Reactive Marketing

7️⃣ Emotional vs. Rational Branding

Which of the following brands relies most on emotional branding rather than just product features?

• Nike (activism campaigns)

• McDonald’s (calorie transparency)

• Coca-Cola (changing formulas)

• H&M (sustainable fashion)

8️⃣ The Power of Social Influence

When H&M introduced the "Conscious Collection," many people started buying eco-friendly fashion because:

• They believed H&M was completely sustainable

• They saw celebrities and influencers promoting it

• They stopped caring about brand names

• The clothes were much cheaper than before

9️⃣ Reversing Negative Brand Perception

After facing criticism for unhealthy food, McDonald's introduced healthier options to _______________.

• Strengthen its emotional connection with customers

• Compete with five-star restaurants

• Change the cognitive (knowledge-based) attitudes of consumers

• Lower its production costs

10. Key Factors in Attitude Formation

Which of the following factors influences consumer attitudes toward brands the most?

• Personal experiences with the brand

• Social media trends

• Brand advertisements

• All of the above