Digital marketing

Which of the following is NOT a key characteristic of digital marketing compared to traditional marketing?

• Reliance on physical media
• Targeting specific demographics
• Use of data analytics
• Focus on online engagement

Which major digital transformation led to a shift from push marketing (traditional) to pull marketing (digital)?

• The rise of the internet and digital technologies.
• The emergence of radio as a primary marketing tool.
• The decline of print media.
• The popularity of television advertising.

Identify the correct chronological order of digital marketing evolution:

• Search engines → Social media → Email marketing → AI-powered marketing

• Email marketing → Search engines → Social media → AI-powered marketing

• Social media → Search engines → AI-powered marketing → Email marketing

• AI-powered marketing → Social media → Search engines → Email marketing

A buyer persona is

• A detailed analysis of customer demographics.
• A marketing strategy for social media campaigns.
• A list of all potential customers in a database.
• A semi-fictional representation of an ideal customer.

Which of the following is NOT an essential component of a buyer persona?

• Job title and industry
• Demographic information such as age and gender
• Buying behavior and decision-making process
• Personal hobbies or interests unrelated to purchasing decisions

If a company wants to improve its customer-centricity, which strategy is the most effective?

• Limit customer service interactions
• Implement a customer feedback and analytics strategy.
• Increase advertising budget
• Focus solely on product development

Which metric is the most relevant for measuring the effectiveness of an email marketing campaign?

• Bounce Rate
• Conversion Rate
• Click-Through Rate
• Open Rate

A high bounce rate on a website usually indicates:

• High website traffic
• Effective marketing strategies
• Poor user engagement or irrelevant content.
• User-friendly design

If a company invests ₹50,000 in a digital ad campaign and earns ₹200,000 in revenue directly from that campaign, what is the Return on Ad Spend (ROAS)?

• 5
• 2
• 4
• 10