Risks and Challenges of Launching a New Product

What is one of the risks of launching a new product?

• Guaranteed success

• The External Factors

• Unlimited budget

• No competition

What is the impact of higher taxes on consumer spending?

• Increases consumer spending

• Decreases consumer spending

• Has no effect on consumer spending

• Doubles consumer spending

What can a change of government lead to?

• Increased technological advancements

• Other political factors affecting investment and demand

• Greater social equality

• Improved environmental policies

What is protected by a patent?

• Inventions, new techniques

• Brand names, logos, jingles

• Music, film, text, art

• Appearance, packaging, colors, patterns

How is a trademark obtained?

• Application

• Automatically

• Through a court order

• By purchasing it

Why might businesses use the law to protect their ideas?

• To prevent them from being copied

• To increase their market share

• To lower production costs

• To improve employee morale

What is required to obtain a registered design?

• Application

• Automatic registration

• Court approval

• Public announcement

Which of the following is not protected by a trademark?

• Inventions, new techniques

• Brand names

• Logos

• Jingles

What is one key aspect of business ethics?

• Increasing sales

• Doing what is morally right

• Reducing costs

• Expanding market share

Which of the following is a result of ethical business practices?

• Increased legal issues

• Improved reputation

• Decreased customer satisfaction

• Higher employee turnover