Basics of Marketing/Business/IT

What is the definition of advertising?

• Any paid form of personal presentation of ideas, goods, or services.

• Any paid form of nonpersonal presentation of ideas, goods, or services.

• Any unpaid form of nonpersonal presentation of ideas, goods, or services.

• Any unpaid form of personal presentation of ideas, goods, or services.

Which marketing element focuses on considerations in getting a selected product in the right place at the right time?

• Price

• Promotion

• Place

• Product

What is the primary focus of personal selling?

• To determine client needs and wants through planned, personalized communication.

• To create nonpersonal presentations of ideas, goods, or services.

• To set the price of goods and services.

• To handle information and convert facts into useful information.

What does the marketing element 'Price' require marketers to determine?

• The location where the product will be sold.

• The amount of money they will ask in exchange for their products.

• The type of promotion to use.

• The features of the product.

Which of the following is NOT a component of an information system?

• Software

• Hardware

• Intranet

• Advertising

What is the role of publicity in marketing?

• It is a paid form of nonpersonal presentation.

• It is a nonpersonal presentation that is not paid for by the company.

• It is a personal presentation that is paid for by the company.

• It is a personal presentation that is not paid for by the company.

What is the primary function of data processing?

• To create promotional materials.

• To handle information and convert facts into useful information.

• To determine the price of products.

• To design computer hardware.

Which of the following best describes an intranet?

• A global network accessible to anyone with an internet connection.

• An internal network accessible only by authorized personnel.

• A software program for data processing.

• A hardware component of a computer system.

What is the primary purpose of promotion in marketing?

• To determine the price of goods and services.

• To communicate information about goods, services, images, and/or ideas.

• To handle and process data.

• To design and develop new products.

What is the role of software in a computer system?

• To provide the physical components of a computer.

• To instruct computers to perform specific operations.

• To connect computers to the internet.

• To store data permanently.