Entry Mode Quiz

ROUND 1: “NAME THAT ENTRY MODE”

McDonald's expanding to India by allowing local entrepreneurs to use its brand name.

Tesla sets up its own manufacturing plant in Germany.

A local Malaysian company signs an agreement allowing a company in China to produce its products under its brand.

A French cosmetic brand partners with a local Korean company to share production and marketing costs.

Toyota sets up a new manufacturing plant in Mexico.

A U.S. investor buys shares in a European airline but doesn’t control management decisions.

Coca-Cola partners with a local beverage company in India to co-produce and distribute its drinks.

Boeing and Airbus work together to develop a new aircraft engine.

ROUND 2: “SOLVE THE MARKET ENTRY CRISIS!”

Your company is a small local ice cream brand trying to enter Japan. You don’t have enough money for factories but want your brand to grow fast. What is the best entry mode?

You are a technology company launching a smartphone in Europe, but the local government has strict rules on foreign businesses. What is the best entry mode?