Branding Quiz

In which product dimension can you find the brand?

• Real product

• Central product

• Increased product

• Potential product

• None

Which intellectual property right is to protect packaging?

• Designation of origin

• Propietary design an trademark

• Proprietary design and patent

• Trademarks and proprietary design

• Copyrigt and model of use

Which is a step in the strategic brand management process?

• Measure and interpret brand performance

• Brand leadership

• Brand architecture

• Branding

• None

Brand equity can provide value to companies and customers, which value is provided to customers?

• Constitute means of self-expression

• Trade leverage

• Competitive advantages

• Brand loyalty and entry barriers

• None

Which key concept is related to the step of measure and interpret brand performance?

• Brand tracking

• Brand architecture

• Mental maps

• Brand mantra

• None

Which concept best defines the following definition: The perceived value for the consumer of a product for its brand?

• Brand equity

• Brand loyalty

• Brand awareness

• Brand associations

• None

Which concept best defines the following definition: the potential of customer to recover a brand from his memory when given the product class/category, needs satisfied by the category or buying scenario as a signal?

• Brand recall

• Brand recognition

• Brand loyalty

• Choice advantage

• None

When using associations to something like the life style personality to what brand dimension is refer?

• Brand associations

• Brand awareness

• Perceived quality

• Other proprietary assets

• None

Which is a type of attribute of a point of parity?

• Competitor

• Superior

• Unique

• Difference

• None

Which is a brand name choice criteria?

• Adaptable

• Tone

• Logo

• Signature

• None