PRINCIPLE OF MARKETING-REVIEWER

What does the term "Marketing Mix" refer to?

• A. A method for calculating profit
  

• B. A strategy for customer service
  

• C. A set of tactics to promote a product or service
  

• D. A pricing model for luxury goods
  

Which of the following is NOT one of the 4Ps of marketing?

• A. Place

• B. Price

• C. Production

• D. Promotion

A luxury watch brand limits its store locations to exclusive malls to maintain its high-end image. Which marketing mix element is affected?

• A. Place

• B. Price

• C. Promotion

• D. Product

Which of the following is an internal factor affecting pricing decisions?

• A. Customer demand

• B. Government regulations

• C. Market competition

• D. Company strategy

Setting a price based on production costs plus a profit margin is known as:

• A. Competition-Based Pricing

• B. Cost-Based Pricing

A luxury car brand sets a high price to emphasize exclusivity. What pricing strategy is this?

• A. Cost-Based Pricing

• C. Value-Based Pricing

What is the primary role of marketing intermediaries?

• A. To facilitate the movement of goods from producers to consumers

• B. To produce goods for consumers

What function of distribution channels involves breaking bulk products into smaller portions for consumers?

• A. Accumulating

• B. Allocating

• C. Sorting

A small business wants to expand its market reach without owning physical stores. Which distribution channel is the best option?

• A. Industrial Distributors

• B. Online & E-commerce platforms

• C. Traditional supermarkets 

A car manufacturer sells its vehicles through an exclusive network of authorized dealers rather than selling directly to customers. What type of intermediary is the company using?

• A. Retailers

• B. Industrial Distributors

• C. Agents & Brokers