Marketing

Marketing is a process which is aimed at

• selling products

• increasing profits

• satisfaction of customers

• production

The amount people earn influences consumer demand because

• interest rates rises cause price rises

• lower wages result in reduced demand

• taxes rises increase consumer demand

• high wages result in a fall in demand

All are elements of the marketing mix EXCEPT

• place

• product

• payment

• price

The marketing activity that is concerned with persuading consumers to purchase their product is

• branding

• advertising

• market research

• distribution

Finding the most suitable way to get products to consumers from the producer is known as

• market research

• packaging

• sales promotion

• distribution

_______________ refers to investigating what consumers are buying or are likely to by in the future.

• Pricing

• Market research

• Marketing activities

• Market-skimming

Personality appeal is a technique used in _________.

• pricing

• informative advertising

• distribution

• persuasive advertising

The final link the distribution process is _________.

• producer

• consumer

• retailer

• wholesaler

"Unit variable cost + fixed cost + mark-up" is used for which pricing technique?

• Cost-plus pricing

• market-skimming pricing

• psychological pricing

• promotional pricing

Producers use branding to ___________.

• promote their product

• protect the product

• to give their product an advantage over competition

• preserve their product