MM Module 4

What is the primary role of marketing channels?

• To facilitate the movement of goods from producers to consumers

• To design product packaging

• To create employee training programs

• To improve Market Share

Which of the following is a purpose of marketing channels?

• Increasing market coverage

• Reducing production costs

• Limiting customer service

• Improve Brand visibility

Which factor affects the choice of marketing channels?

• Product characteristics

• Employee salaries

• Office location

• Brand characteristics

How does customer profile influence channel choice?

• Improve efficiency

• Increases production time

• Reduces market research

• Determines the most effective channels to reach the target audience

What is channel design?

• The process of hiring employees

• The process of developing new marketing channels

• The process of hiring employees

• Increasing employee benefits

What is channel conflict?

• Disagreement among channel members over goals and roles

• Reducing marketing efforts

• Increasing production costs

• The process of hiring employees

Which factor is considered when designing a physical distribution system?

• Transportation and warehousing costs

• Employee performance

• Office location

• Employee salaries

What are the key components of a marketing channel strategy?

• Target audience and distribution methods

• Employee training and product design

• Market research and pricing strategy

• Advertising and promotions

How do technological advancements impact marketing channels?

• They increase production costs

• They can enhance communication and efficiency

• They limit customer reach

• They have no significant effect

What is the significance of channel member relationships?

• They determine employee salaries

• They affect product pricing

• They are irrelevant to marketing success

• They influence collaboration and efficiency