5-MGD-Ch2-Traditional vs Digital Marketing

a form of marketing that uses conventional methods/offline media to reach the target audience.

• Traditional Marketing

• Digital Marketing

a form of marketing that uses online platforms and digital technologies to reach the target audience.

• Traditional Marketing

• a form of marketing that uses online platforms and digital technologies to reach the target audience.

It frequently uses a wide range of media, including print, radio, and television, to reach a large audience.

• Traditional Marketing

• Digital Marketing

Precise targeting according to geography, interests, habits, and demographics

• Traditional Marketing

• Digital Marketing

It may be costly, particularly for print advertising or television commercials. Expenses are frequently set and might not offer comprehensive ROI information.

• Traditional Marketing

• Digital Marketing

provides different low-cost solutions, ranging from pay-per-click advertising to free advertising (organic social media).

• Traditional Marketing

• Digital Marketing

involves a one-way communication strategy with little room for involvement or interaction.

• Traditional Marketing

• Digital Marketing

enables interaction through likes, shares, comments, reviews, and other forms of two-way communication.

• Traditional Marketing

• Digital Marketing

once a campaign begins, it usually becomes harder to modify and frequently requires a large lead time.

• Traditional Marketing

• Digital Marketing

Real-time adjustments based on performance indicators, trends, and feedback are possible

• Traditional Marketing

• Digital Marketing