Chapter 2 Quiz

What is the primary focus of Chapter 2?

• Supply Chain Optimization

• Human Resource Management

• Opportunity Analysis for Digital Business and E-Commerce

• Financial Analysis

Which of the following is NOT a type of business model mentioned?

• C2C

• B2B

• D2C

• B2C

What distinguishes an omnichannel strategy from a multichannel strategy?

• Focus on physical stores only

• Seamless integration of all consumer touchpoints

• Limited integration of channels

• Use of only one communication channel

What is a key factor influencing digital business strategy?

• Traditional marketing methods

• Consumer touchpoints

• Employee satisfaction

• Physical store locations

Which of the following is a revenue model for digital businesses?

• Transaction-Based Revenue Models

• Employee-Based Revenue Models

• Product-Based Revenue Models

• Service-Based Revenue Models

What type of marketplace model involves multiple sides interacting?

• Single-sided market

• Two-sided market

• Traditional market

• Direct-to-consumer model

Which of the following is an example of a subscription model?

• Freemium model

• Affiliate model

• Retailer model

• E-procurement model

What is the role of online intermediaries?

• To manage employee relations

• To eliminate competition

• To facilitate transactions between buyers and sellers

• To create physical stores

What is a characteristic of a freemium model?

• High initial costs

• Limited user access

• Free basic services with premium upgrades

• No customer data collection

What does the term 'network effects' refer to?

• The impact of physical locations

• The value created as more users join a network

• The cost of digital marketing

• The influence of social media