chapter 14 questions
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Business
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University
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Practice Problem
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Hard
Hoàng Minh
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10 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is the term for the combination of marketing communication tools that a company uses to communicate value to customers and build relationships with them?
MARKETING MIX
PRODUCT MIX
PROMOTION MIX
PRICE MIX
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which form of communication involves paid presentation and promotion of ideas, goods, or services by an identified sponsor through various media such as broadcast, print, online, and mobile?
SALE PROMOTION
ADVERTISING
DIRECT AND DIGITAL MARKETING
PUBLIC RELATIONS
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
3. What is the process of converting thoughts into symbolic forms in communication known as?
ENCODING
DECODING
FEEDBACK
NOISE
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the communication model, which element refers to the process by which the receiver interprets and understands the transmitted message?
ENCODING
DECODING
FEEDBACK
NOISE
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The shift from mass marketing to targeted marketing has led to an increased focus on which of the following?
BROADCAST ADVERTISING
NARROWINGCASTING AND PERSONALIZED MARKETING
ONE-WAY COMMUNICATION
STANDARDIZED MESSAGING FOR ALL CUSTOMERS
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The primary goal of an integrated marketing communications (IMC) strategy is to:
Ensure all promotional efforts deliver a clear, consistent, and compelling message
Use only digital marketing for all communications
Reduce advertising costs
Focus only on traditional mass media advertising
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Public relations (PR) can be an effective tool for companies because:
It allows direct interaction with customers through sales teams
It helps build brand credibility through unpaid media coverage
It is the most cost-effective form of advertising
It guarantees complete control over the message
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