广告策划
Authored by Grace 于
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University
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10 questions
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1.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
brief的核心三要素有哪些
时间
品牌介绍
预算
目标
2.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
广告策划方案主要的内容框架包含
预算与效果评估
广告市场调查
人员分配
核心策略
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
广告市场调研中需要进行对哪些维度进行调研
行业分析
消费者分析
竞品分析
品牌、产品分析
4.
FILL IN THE BLANKS QUESTION
1 min • 1 pt
二手数据调研又称“ ”
(a)
5.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
二手资料调研的优点是：
省时
省钱
真实
时效新
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
上节课所提到的主要做小红书数据是哪个网站看
艾媒
千瓜
飞瓜
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
上节课所提到的主要做抖音的数据网站是哪个
知微
飞瓜
千瓜
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