Tourism Segmentation MCQs

What is the primary purpose of market segmentation in tourism?

• To reduce travel costs

• To identify different customer preferences

• To increase the number of destinations

• To decrease competition

Which of the following is an example of geographic segmentation in tourism?

• Tourists from urban areas

• Tourists aged 18-25

• Tourists preferring eco-tourism

• Tourists visiting heritage sites

What type of tourist would be most interested in luxury spa resorts?

• Backpackers

• Cultural tourists

• Luxury tourists

• Business tourists

Which segment is most likely to seek budget accommodations and group travel options?

• Luxury travelers

• Family travelers

• Backpackers and student groups

• Cultural tourists

What is a key need for business travelers in the tourism sector?

• Free Wi-Fi and meeting rooms

• Adventure activities

• Leisure time and sightseeing

• Guided tours and photography

Which is an example of psychographic segmentation in tourism?

• Income level of travelers

• Adventure seekers preferring remote locations

• Tourists seeking cultural heritage

• Group travel preferences

Why is identifying wants and needs of different segments important for tourism marketers?

• To increase travel distance

• To identify profitable destinations

• To promote travel agencies

• To reduce advertising costs

A family segment in tourism typically looks for:

• Solo travel experiences

• Kid-friendly services and entertainment

• Romantic getaway options

• Spa and wellness treatments

Which segment would most likely value eco-friendly practices in tourism services?

• Business travelers

• Luxury travelers

• Eco-tourists

• Medical tourists

What strategy is used to tailor tourism products to specific customer segments?

• Mass marketing

• Niche marketing

• Segmented marketing

• Target marketing