Ch. 11 - Product, Branding, & Packaging Decisions

Ch. 11 - Product, Branding, & Packaging Decisions

36 Qs

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Ch. 11 - Product, Branding, & Packaging Decisions

Ch. 11 - Product, Branding, & Packaging Decisions

Assessment

Quiz

others

Medium

Created by

Karl Herrmann

Used 14+ times

FREE Resource

36 questions

Show all answers

1.

OPEN ENDED QUESTION

30 sec • Ungraded

Name

Evaluate responses using AI:

OFF

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

1. Anything that is of value to a consumer and can be offered through a voluntary marketing exchange.
product
brand extension
marketing
brand equity

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

2. The basic problem solving benefits that consumers are seeking.
actual product
perceived value
core customer value
associated services

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

3. The use of individual brand names for each of a firm's products.
individual brands
product lines
manufacturer brands
family brand

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

4. The wrapper or exterior carton that contains the primary package and provides the UPC label used by retail scanners; can contain additional product information that may not be available on the primary package.
primary package
secondary package
outer package
brand associations

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

5. The non-physical attributes of product including product warranties, financing, product support, and after-sale service.
brand licensing
brand associations
associated services or augmented product
core customer value

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

6. Firms often add new product lines to capture new or evolving markets and increase sales.
perceived value
increase breadth
decrease depth
brand extension

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