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Marketing Test #1, 3MP

Authored by Jesse Everett

Business

12th Grade

Used 24+ times

Marketing Test #1, 3MP
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30 questions

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1.

DROPDOWN QUESTION

30 sec • 1 pt

(a)   is important to consider when timing the close of a sale.

The price of the product
The customer's readiness to buy
The location of the sale
The time of day

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which step involves helping the customer make buying decisions?

Pre-approach

Closing the sale

Product presentation

Handling objections

3.

DROPDOWN QUESTION

30 sec • 1 pt

Sales personnel can use (a)   to make the closing process seamless.

General rules and specialized metho
Only general rules
Only specialized methods
Customer feedback

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why should objections be answered promptly?

To avoid misunderstandings

To increase sales

To delay decision-making

To confuse the customer

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which specialized method of handling objections allows you to offset an objection with other features and benefits?

Price reduction

Feature-benefit selling

Ignoring the objection

Delaying the response

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

To overcome a price objection, what should you demonstrate?

The immediate cost savings

The long-term savings and value

The competitor's prices

The product's color options

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the way you physically handle a product present?

Its price

Its brand

An image of its quality

Its availability

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