
Innovative Advertising Techniques
Authored by Maria Kitsiou
Business
11th Grade
Used 3+ times

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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A common trend in ambient advertising is taking an object and making it in larger or smaller scale.
True
False
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Guerrilla marketing campaigns aren't usually very expensive.
True
False
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Newsjacking takes advantage of current events to promote or advertise a product or brand.
True
False
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Ambient advertising often utilizes unconventional locations to capture audience attention.
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Guerrilla marketing relies heavily on traditional media channels for its success.
True
False
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Using social media trends is a common strategy in newsjacking.
False
True
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Ambient advertising can often be found in public transportation areas.
True
False
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