Prelim 3IS

is a process a researcher uses to reduce data to a story and interpret it to derive insights.

can sometimes give the most unexpected results. Therefore, researchers must rely on the data at hand and enjoy the process of exploring answers.

non-numerical, it can be presented in words and descriptions.

are numerical data, these are expressed in numbers and numerical figures.

can be nominal or ordinal. Examples are eye color, blood type, class letter grade and position in a race.

can be continuous or discrete. Examples are height, weight, number of children and number of event attendees.

is the most relied and widely used global technique for research and data analysis. The researchers usually read the available data and find repetitive or commonly used words.

is another widely used word-based technique. In this method, the researcher tries to understand the concept by analyzing the context in which the participants use a particular keyword.

1. technique is also one of the highly recommended text analysis methods used to identify a quality data pattern. Compare and contrast is the widely used method under this technique to differentiate how a specific text is similar or different from each other.

can be used to reduce the data pile and find patterns in it so that it becomes easier to connect data with theory.