M.Quiz #3: Corporate Strategy

A large hotel chain is considering expanding into the cruise ship market. This would best be classified as:

• A star in the BCG matrix

• A cash cow in the BCG matrix

• A question mark in the BCG matrix

• A dog in the BCG matrix

Global Hospitality Inc. operates hotels, resorts, and restaurants in 50 countries. They allow each country's management team to make most decisions independently. This approach is most consistent with:

• An international strategy

• A multidomestic strategy

• A global strategy

• A transnational strategy

TechTravel Corp develops innovative booking software used by many airlines and hotels. This capability is best described as:

• A core competency

• A cash cow

• A multidomestic strategy

• A portfolio approach

LuxuryStays Ltd. is known for its exceptional customer service across all its hotel brands. When expanding into vacation rentals, they focus heavily on maintaining this same level of service. This exemplifies:

• A question mark strategy

• A dog strategy

• Leveraging a core competency

• A regiocentric approach

FastFood Global standardizes its menu and operations across all countries, with minimal local adaptations. This approach is most consistent with:

• An ethnocentric strategy

• A polycentric strategy

• A regiocentric strategy

• A geocentric strategy

Adventure Tours Inc. is considering adding a luxury cruise line to its portfolio of budget hotels and economy airlines. This decision is most relevant to:

• Core competency analysis

• Portfolio management

• Transnational strategy

• Ethnocentric approach

CoffeeWorld adapts its menu significantly for each country it operates in, often creating unique items only available in specific locations. This approach is most consistent with:

• A global strategy

• A multidomestic strategy

• An international strategy

• A transnational strategy

TechHotel's robotic concierge service is difficult for competitors to replicate and provides a unique experience for guests. This is best described as:

• A cash cow

• A question mark

• A core competency

• A dog

Nestle offers different instant noodle flavors in various markets to suit local tastes.

• International strategy

• Multidomestic strategy

• Global strategy

• Transnational strategy

AirTravel Corp. is considering divesting its low-performing, low-growth regional airline subsidiary. In BCG matrix terms, this subsidiary is likely classified as:

• A star

• A cash cow

• A question mark

• A dog