Midterm Exam in Pricing Strategy

Midterm Exam in Pricing Strategy

University

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50 Qs

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Midterm Exam in Pricing Strategy

Midterm Exam in Pricing Strategy

Assessment

Quiz

•

Other

•

University

•

Practice Problem

•

Hard

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50 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

15 mins • 2 pts

What is the primary focus of Bragg Live Foods?

Selling various food products and condiments

Production and distribution of Apple Cider Vinegar

Selling cookies

Selling beauty products

2.

MULTIPLE CHOICE QUESTION

15 mins • 1 pt

What is one of the best philosophies of Bragg Live Foods?

"Quality is our priority"

"Your Health is your Wealth"

"Customer satisfaction is our goal"

"Innovation is the key"

3.

MULTIPLE CHOICE QUESTION

15 mins • 1 pt

In which location are cookies expensive due to their bigger sizes, taste, and quality?

Poblacion, Santa Rosa Laguna

Nuvali, Santa Rosa Laguna

Manila

Batangas

4.

MULTIPLE CHOICE QUESTION

15 mins • 1 pt

Which company is known for analyzing competitors and engaging in price wars?

Apple

Puregold

Unilever

World Balance

5.

MULTIPLE CHOICE QUESTION

15 mins • 1 pt

Which companies effectively use the Alliance Pricing Strategy?

Apple Pay and MasterCard

Jollibee and McDonalds

Phoenix Petroleum Corp. and Chevron Philippines (Caltex)

San Miguel Corporation and San Mig Light

6.

MULTIPLE CHOICE QUESTION

15 mins • 1 pt

What strategy did Kowloon House use that led to many competitors trying to duplicate its products?

Bait and Switch Tactics

Analyzing Competitors Costs, Prices, and Offers

Bonus Pack

Break-Even Sales

7.

MULTIPLE CHOICE QUESTION

15 mins • 1 pt

What does BPTO stand for?

Brand Price Trade-Off

Best Price Trade-Off

Brand Product Trade-Off

Best Product Trade-Off

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