McDonald's

McDonald's is one of the largest franchises in the world.

• True

• False

As a franchise, McDonald's allows investors, or franchisees, to invest in their business model and create new locations for business.

• True

• False

McDonald's customer segments or target customers include which of the following groups or demographics. Choose the three that apply.

• Low to mid income earners

• Families

• People looking for a quick and easy food option

• Health conscious eaters

If we choose families as our customer segment for McDonalds's, what are three customer problems they face that McDonald's helps resolve with their business model.

• Family food options are expensive.

• Families have little time and are often on the go.

• There are few options that offer fast, cheap, consistent service.

• Food is inexpensive and easily accessible on the go.

What are three competitors or existing alternatives to McDonald's? Check the four that apply.

• Burger King

• Whataburger

• Wendy's

• In and Out

• Texas RoadHouse

What solutions or value does McDonald's provide to customers when solving their problems?

• Over 38,000 locations that provide consistent service and food options.

• A menu that appeals to both children and adults.

• Fast, convenient service with easy acess.

• Expensive food options with a limited menu.

What is McDonald's value proposition, what makes them intriguing, unique, and a good choice for potential customers?

• Fast service

• Convenience

• Affordability

• Accessibility

• Luxury

What sales channels does McDonald's provide to its customers? Choose the three that apply.

• Brick and Mortar franchise locations

• An app that allows food to be ordered before hand

• A delivery option that can be accessed through the app.

• Door Dash or Uber Eats

What is McDonald's slogan?

• Lovin' It

• The world is a happy meal

• Fast, quick, cheap

• Quality is our recipe

What marketing channels does McDonald's use, how do they promote their product? Choose the three that apply.

• TV ads

• Social media

• Billboard signs

• Mailing flyers