ME11 3.02 USP Quiz

A salesperson is most likely to find out how effectively a product actually functions in normal, everyday use from a(n)

• advertiser.

• competitor.

• designer.

• customer.

Data that describes a group of people in terms of their age, marital status, family size, ethnic background, gender, education, and income

• Harvesting
• Demographics
• Resourcing
• Actualization

A car's color, price, stereo system, airbags, tires, etc, are considered ___________ features. 

• extended
• tangible
• satisfying 
• none of the above

A primary reason that it is important for a business to identify its unique selling proposition is

• so it can customize its product for global distribution.

• so the business can organize its selling function.

• to eliminate the business’s direct competition.

• to make its product visible to the target market.

Feature - Benefit Selling is:

• matching the features of each product to a customer's needs and wants.
• helping a customer pick out a product at work.
• not real
• is a closing technique

Which of the following best describes a company's unique selling proposition:

• Distinct advertising opportunity

• One-of-a-kind benefit

• Exclusive distribution feature

• Specialized product option

A unique selling proposition must be

• significant to everyone.

• general in meaning.

• able to be fulfilled.

• limited in lifespan.

The purpose and goal of selling is to help customers make ________ buying decisions.

• unhappy
• happy
• satisfying
• big

Which company's USP is:

Finger Lickin' Good

• Wendy's

• McDonalds

• Taco Bell

• KFC

• Burger King

"We are the most affordable gym in town"—This unique selling proposition relates to the

• guarantee.

• placement.

• sales copy.

• pricing strategy.