QUIZ 1

Corporate communication is only about advertising and public relations.

• TRUE

• FALSE

A company’s online fan club can be considered a community because members interact and share a common interest.

• TRUE

• FALSE

A company's logo and slogan are the only important parts of corporate identity

• TRUE

• FALSE

Communities always form naturally and cannot be created by a company’s marketing efforts.

• TRUE

• FALSE

Effective corporate communication helps build a strong company reputation.

• TRUE

• FALSE

The effectiveness of corporate communication can be measured through employee engagement and public perception.

• TRUE

• FALSE

Companies should treat all audiences, communities, and the public the same way in their messaging to ensure consistency.

• TRUE

• FALSE

Which of the following is NOT a key element of corporate identity?

• A) Company values

• B) Logo and brand colors

• C) Employee salaries

• D) Mission statement

Which of the following best describes the difference between audiences, communities, and the public in corporate communication?

• A) The public is more important than audiences and communities in corporate communication.

• B) Audiences and communities are the same, but the public refers only to customers.

• C) Communities are always created by companies, while audiences and the public form naturally.

• D) Audiences are specific groups a company targets, communities are groups with shared engagement, and the public includes everyone.

What is the most effective way for a company to rebuild its reputation after a crisis?

• A) Ignore the issue and wait for people to forget

• B) Blame external factors and avoid responsibility

• C) Acknowledge the issue, take responsibility, and implement corrective actions

• D) Launch a new marketing campaign without addressing the crisis