Marketing and Branding Quiz

What can strong brands do?

• Charge higher prices

• Enjoy greater loyalty

• Experience higher profitability

• All of them

Which of the following is TRUE about Mixed Reality

• Mixed reality let users see the real world

• Mixed reality includes virtual reality and real worl

• Mixed reality is different from augmented virtuali

• None of the above

• All of the above

Which of the following statements is NOT true regarding the recommendations for desktop manufacturing?

• Make the physical versions into digital ones

• Let consumers customise your design

• Cut out the middleman

• More planning is needed for 3D printing

Which of the following statements is TRUE about the concept of co-creation?

• To successfully employ co-creation, firms need to enhance some controls and be more secretive about their product development activities

• Customers usually care about your products and have incentive to spend their valuable time giving you their ideas

• Most successful co-creation efforts reward successful co-creators just financially

• Contributions made by customers assist a firm in the design and development of a new product offering

What is mobile optimization?

• It is the process of adjusting website content to ensure that visitors from mobile devices have an experience customised to their devices

• It is the process of creating a branded app to increase customer engagement to the brand

• It is the process of search engine listing optimization

• All of the above

• None of the above

When people ente the gefence location during the set timeframe, they will then become a part of an

• True

• False

What are the common pricing strategies?

• Cost - plus pricing

• Competitor - based pricing

• Value - based pricing

• Cost-plus pricing, competitor - based pricing and value - based pricing.

Which of the following is a significant benefit of leveraging location-based mobile marketing strategies?

• The ability to deliver highly customized messages to consumers, aiding them in discovering relevant products and services in their immediate vicinity.

• The assumption that consumer privacy concerns are negligible and marketing activities can utilize customer-based information to provide them the best options of information.

• The mandatory consent protocols that enable businesses to collect extensive consumer data effortlessly and utilize them to optimize messages to reach right target groups

• The presumption that modern location services always provide precise and error-free location data, which indicate exactly where customers can be approached.

How can businesses target consumers using location-based marketing?

• Printing flyers for distribution

• Sending emails to customers

• Delivering ads on mobile apps

• Creating TV commercials

Which of the following product categories has achieved the greatest degree of digital dominance?

• Consumer Products

• Information Products

• Industrial Products

• Pharmaceutical Products