Brand architecture and hierarchy

1. Which of the following best describes the "House of Brands" architecture?

• A) A single brand name used for all products
  

• B) Multiple independent brands under a parent company
  

• C) A brand endorsed by the corporate brand
  

• D) No clear branding strategy

2. Which of these companies follows a "Branded House" strategy?

• A) Maruti Suzuki
  

• B) Tata Motors
  

• C) Apple
  

• D) Procter & Gamble

3. In India, which company follows an "Endorsed Brand" strategy?

• A) Tata Group
  

• B) ITC
  

• C) Nestlé
  

• D) Mahindra

4. Which of the following is NOT an example of a Sub-brand?

• A) iPhone under Apple
  

• B) Xbox under Microsoft
  

• C) Amul Butter under Amul
  

• D) Hyundai Creta under Hyundai

 

5. Why do companies adopt a "Hybrid Brand Architecture"?

• A) To reduce marketing costs
  

• B) To allow flexibility while maintaining corporate identity
  

• C) To increase product prices
  

• D) To eliminate competition

6. Which Indian company has adopted the "House of Brands" model?

• A) Reliance Industries
  

• B) HUL
  

• C) Paytm
  

• D) Infosys

7. What is the key advantage of the "Branded House" model?

• A) Strong brand recognition across products
  

• B) No risk if one product fails
  

• C) Lower investment in brand building
  

• D) No need for brand management

8. Which of the following is an example of a Brand Extension?

• A) BMW launching electric cars under the "BMW i" series
  

• B) Netflix launching mobile games
  

• C) Zomato launching Hyperpure for restaurants
  

• D) All of the above

9. What kind of brand architecture does Tata Sons use?

• A) House of Brands
  

• B) Branded House
  

• C) Endorsed Brands
  

• D) Hybrid

10. Which brand successfully implemented a brand restructuring strategy in 2023?

• A) Facebook → Meta
  

• B) Twitter → X
  

• C) Flipkart → Myntra
  

• D) Google → Alphabet