RETAIL MARKETING QUIZ 2

In Retailing, there is a Direct Interaction with ____

• Wholesaler

• End Consumer

• Both

• Marketing team

Which of the following is a key characteristic of Retailing?

• Long-term Contracts

• Wholesale Pricing

• Direct Selling

• Bulk Selling

In Retailing, the primary focus is on ____

• Product Development

• Customer Satisfaction

• Market Research

• Supply Chain Management

Retailing strategies often include ____ to attract customers.

• High Prices

• Discount Offers

• Limited Stock

• Exclusive Products

Physical Aspects of Retail Image Management include-

• Lighting of Store

• Service

• Customer Loyalty

• Speed in Billing

People Mix includes-

• Employees

• Customers

• Both of the Above

• None of the above

In the ____, products is sold using direct mailing, internet services,

Telephone sales.

• Hybrid Channel

• Indirect Channel

• Limited Channel

• Direct Channel

Stores which carry out very limited product lines with deep assortment are-

• Departmental Stores

• Specialty Stores

• Franchise

• Convenience Stores

It is designed to serve the total needs of customer-

• Super Market

• Franchise

• Discount Store

• Specialty stores

D2C means-

• Direct to Clients

• Direct to Customer

• Direct Sales

• Direct Contact