Mock exam Quiz

Which of the following is the correct sequence of steps in the marketing process?

• Understand needs → Design marketing strategy → Build customer relationships → Capture value

• Design strategy → Create value → Understand needs → Build loyalty

• Build relationships → Understand market → Capture value → Promote product

• Understand needs → Build product → Set price → Advertise

An edtech startup offers AI-powered Uzbek language courses specifically designed for Uzbek diaspora living abroad. Which marketing strategy best reflects a clear differentiation and targeted positioning?

• Offering the same course content to both local and international learners at a flat rate

• Creating emotional brand storytelling that connects learners to their cultural roots while using adaptive learning tools

• Focusing only on grammar-heavy modules to ensure high academic rigor

• Using generic Google Ads targeting “language learners” without geographic filters

Artel Electronics is launching a new smart fridge in Uzbekistan. Based on psychographic segmentation, which group should they target?

• Consumers living in rural areas with unreliable electricity

• Young tech-savvy professionals in urban areas seeking convenience and status

• Families looking for budget-friendly appliances

• Customers focused only on energy efficiency

Which of the following best represents the “societal marketing concept”?

• Delivering maximum value at the lowest cost

• Prioritizing company profits while ignoring social impacts

• Balancing customer satisfaction, company profits, and societal well-being

• Focusing only on customer needs and wants

A local tea brand in Uzbekistan promotes itself by highlighting the purity of its herbs and natural ingredients. It does not research customer preferences or feedback. Which marketing philosophy does this reflect?

• Production concept

• Product concept

• Marketing concept

• Selling concept

Which of the following would be considered part of a company’s macroenvironment rather than its microenvironment?

• Its suppliers of raw materials

• New customer service staff

• A change in national tax regulations

• Its advertising agency

Which “place” strategy is most suitable for a local startup in Samarkand selling handmade leather goods internationally?

• Sell only in pop-up markets locally

• Partner with e-commerce platforms like Etsy and use international delivery services

• Advertise via Instagram and wait for customers to contact directly

• Open physical stores in small towns only

During which stage of the buyer decision process is a customer most likely to experience cognitive dissonance?

• Need recognition

• Information search

• Evaluation of alternatives

• Post-purchase behavior

Two new coffee shops in Tashkent are entering a competitive market. One offers premium imported beans in a luxury setting; the other offers fast, budget coffee near university campuses. How would these two likely be positioned on a perceptual map comparing “price” and “quality”?

• Both high price, low quality

• One high quality/high price, the other low quality/low price

• Both low price, high quality

• Both high quality, low price

Which of the following would most likely be classified as a threat in a SWOT analysis for Beeline Uzbekistan?

• Launching a new mobile app for youth packages

• Competitor Ucell launching aggressive price-based promotions

• Increasing customer loyalty through discounts

• Internal restructuring to improve efficiency